“Marketing is for companies who have sucky products.”
So said venture capitalist Fred Wilson. And he was right.
He was referring to the bulk of marketing programs like advertising, PR, and SEO that are tactical. Sure, such programs can and do generate a positive return. But don't you prefer -- shouldn't you demand -- more? Every dollar, and more importantly, every precious hour of your time and that of your organization, should be generating exponential returns. If they're not, they're ultimately a distraction.
If you're in technology, it's not good enough to just develop a solid product. Your company's success is directly tied to your strategic ability to innovate, outcompete, and stay ahead of the market.
It's the same with marketing. If your marketing investment isn't as critical and productive as your technical effort, you should just focus on creating a better product.
This is the job of your CMO (Chief Marketing Officer). We make sure your marketing doesn't suck. And a whole lot more.
The Power in Power CMO
For far too long marketing has been a custom, personnel-intensive, and thus costly part of company operations. It's typically only loosely coupled with sales. So it's been hard to see the payoff and even why a CMO is needed.
That all changes with Power CMO. Our two step approach supercharges your marketing to deliver results.
1. Marketing Strategy
As your prospect and then customer gains trust in your company and product, he becomes increasingly engaged, which generates increasing buy-in. A typical product sale is actually a series of customer buying decisions.
We develop a marketing model based on these discrete customer decisions that includes optimal product and pricing strategies.
2. Marketing System. The marketing model also dictates the sales process that naturally moves prospects to leads, leads to customers, and customers to better customers. You used to have to hire a large sales force to do this. No longer. Marketing tools and automation have finally caught up.
Power CMO uses the Revenue Typhoon marketing system. Revenue Typhoon optimizes and manages each step in the marketing and sales funnel to ensure regular, predictable, and maximum sales. We work with you to plan, implement, and monitor your Typhoon.
Small company or new venture?
Small companies and new ventures need to catapult company sales even more than larger companies that can rely on existing revenues. But they typically don't have a CMO or other senior marketing or sales executive. That's no surprise when a full-time CMO can run $250,000 per year with benefits.
Power CMO provides the perfect solution without the full-time executive cost. We work as a Virtual CMO to spend a day or two a week or a month to develop, set up, and oversee your marketing and sales.
In certain cases we even take compensation via joint venture, revenue share, and/or equity that demonstrates our faith in you significantly reduces your upfront costs.
Isn't a CMO expensive?
Yes, they are. Especially if they're doing sucky marketing.
The Power CMO program engineers sales so that you need little of our time once your Revenue Typhoon marketing system is set up.
If a service generated two times your investment, or more typically ten times, wouldn't you consider that a wise corporate decision?
What if I already have marketing and sales staff?
We hope you do. Somebody's got to answer inquiries, write your copy, run your web site, develop your designs, and so on. We have no interest in that on an ongoing basis.
Just like any CMO we are happy to work with your current staff and contractors, find new resources, and work with you as CEO or owner to ensure results and cost-effectiveness.